Webinar: Traveler personas for OTAs
Booking patterns, behaviors, and habits to improve your targeting and loyalty strategy.
We analyzed billions of GDS booking signals to discover the key booking patterns and behaviors of six traveler personas.
In our 30-minute webinar, we’ll show you how you can use this new data to start personalizing your OTA’s offering and increase your value across the journey.
We’ll look at:
- Findings from our analysis of billions of GDS travel booking signals
- An overview of six traveler personas, their booking patterns, and travel habits
- How your OTA can personalize your offering to these personas, when, and through which channels
- Sample engagement plans you can use to build customer loyalty across the trip