How OTAs can optimize conversion across the customer journey  

When it comes to converting website visitors to customers, the struggle is real for OTAs. In fact, 64% of travelers who search for travel with OTAs prefer to book directly with airlines, hotels, or car rental companies.  So how can your OTA turn flighty site visitors into loyal customers?

Here's a webinar to help you boost conversions at every stage of the customer journey. We are walking you through a typical traveler journey map and look at the tools, tactics, and technologies your OTA can use to drive engagement and revenue at each stage.

Watch now:

In this webinar we also reveal:

  • NEW insights from our research with 2,000+ travelers who use OTAs to search or book travel
  • How you can use data to build traveler persona profiles and drive personalization
  • Tactics for increasing shopping cart value and revenue per trip
  • How to build customer loyalty and become the only website your travelers will need when booking


Who'll be speaking
JP Ephithite,
Director of Propositions - Online Travel Agencies

JP has worked for Travelport for 14 years and previously he held the positions of Senior Product Manager in the Platform Services team and as Sales Director for the Nordic Countries. Before joining Travelport, JP spent a number of years working in the travel industry where he held roles for TUI in Sweden as well as a board member for the Swedish National Tourist Board. JP studied in England and Norway where he gained a bachelor’s degree in International Marketing
Ana Carolina Dollevedo, 
Global Marketing Manager - Online Travel Agencies

Ana Carolina has worked for Travelport for the past 3 years as the Marketing Manager for Online Travel Agencies. Before joining Travelport, Ana spent 15 years working for LATAM Airlines Group where she held roles as Marketing Manager for Europe, Middle East, and Africa. Ana has worked on co-funded marketing campaigns with some of the biggest online travel agencies in the world such as Expedia, Priceline, and Despegar
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