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Atrapalo logo

Up to 30% of travelers upgrade to include more extras in their fare

Travelport Logo
Atrapalo logo

Up to 30% of travelers upgrade to include more extras in their fare

Delivering more choice

Atrápalo wanted to improve its air fare offerings. When its highest selling airlines in Europe and Latin America began offering unbundled fare options, Atrápalo wanted to make these available to customers through its platform. 

“If a customer wants the lowest-cost fare available, or an upsell fare that includes check-in baggage or a seat reservation, we want to give them that choice.”  

– Roberto Ramos, Director of Strategic Alliances at Atrápalo

Delivering more choice

Atrápalo wanted to improve its air fare offerings. When its highest selling airlines in Europe and Latin America began offering unbundled fare options, Atrápalo wanted to make these available to customers through its platform. 

“If a customer wants the lowest-cost fare available, or an upsell fare that includes check-in baggage or a seat reservation, we want to give them that choice.”  

– Roberto Ramos, Director of Strategic Alliances at Atrápalo

Fast and easy implementation

To offer customers the best possible choice and value, Atrápalo chose Travelport branded fares. As the OTA was already using the Travelport Universal API, the implementation process was fast and easy

“We were able to roll out Travelport branded fares for our first airline in just three months from end to end and adding subsequent airlines has been very quick and simple.” 

Branded fares
Abandonment rate

Lower abandonment, higher conversion

Atrápalo’s customers can now book the ideal fare for their needs—whether that’s a basic, no-frills option or a fare with check-in baggage, seat reservations, or flexibility to change dates. The abandonment rate for its branded fares page is now just 3%.  

“By providing more choice, we can make our offers more compelling, increase our conversion, and—most importantly—keep our customers coming back.”

Lower abandonment, higher conversion

Atrápalo’s customers can now book the ideal fare for their needs—whether that’s a basic, no-frills option or a fare with check-in baggage, seat reservations, or flexibility to change dates. The abandonment rate for its branded fares page is now just 3%.  

“By providing more choice, we can make our offers more compelling, increase our conversion, and—most importantly—keep our customers coming back.”

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Increasing upsell revenue

Atrápalo has already seen huge demand for upsell fares, with up to 30% of customers choosing options that include baggage or seat reservations. The OTA hopes to drive incremental revenues with branded fares in the future.

“Once airlines understand the true extent of the demand, we hope they will increase commissions for upsell fares, which would contribute to higher revenues for Atrápalo.” 

Increasing upsell revenue

Atrápalo has already seen huge demand for upsell fares, with up to 30% of customers choosing options that include baggage or seat reservations. The OTA hopes to drive incremental revenues with branded fares in the future.

“Once airlines understand the true extent of the demand, we hope they will increase commissions for upsell fares, which would contribute to higher revenues for Atrápalo.” 

A better customer experience

Branded fares helps customers to understand their fares better; especially in countries where fare unbundling is relatively new.  

“We’ve created a simple screen that shows customers exactly what’s included in the price before they book a fare. This makes the process transparent and easy—even if a passenger is seeing these kinds of upsell options for the first time.”

Branded iPhone X Atrapalo
Personalised channel options

Personalized travel options

Atrápalo sees branded fares as a critical tool that customers can use for ‘self-personalization’.

 “The industry is investing heavily in technologies that personalize offers, but customers are the only ones who know exactly what they want. With Travelport branded fares, customers can choose exactly what they want with just one click of the mouse, giving them a fully personalized offer with no data variables involved.” 

Personalized travel options

Atrápalo sees branded fares as a critical tool that customers can use for ‘self-personalization’.

 “The industry is investing heavily in technologies that personalize offers, but customers are the only ones who know exactly what they want. With Travelport branded fares, customers can choose exactly what they want with just one click of the mouse, giving them a fully personalized offer with no data variables involved.” 

Personalised channel options

Ready to start offering branded fares at your OTA? Get in touch with a Travelport expert today.